啤酒泡沫消散:产量连跌、场景萎缩,涨价也难救啤酒巨头

快速消费品精英...
Jun 23, 2025

啤酒行业,就像喝了半场的啤酒,最上面的那层泡沫注定已经被撇掉。夏天来了,又来到吃蛤蜊、哈啤酒的时候,但继去年成为整个食品饮料行业唯一下滑的品类之后,今年的啤酒,很有可能继续下滑。一个数据可以说明:2025的1-2月,国内规模以上啤酒企业产量同比下降了4.9%。是年轻人都不“哈啤酒”了吗?把时间维度拉到十年前,就会发现,啤酒产量的下降趋势从2013年就已经开始了。在那之前,啤酒产量的迅速提升主要...

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