二十六年磨一剑,携程再出发定义行业新维度

Ofweek维科网
24 Jun

作者/质子编辑/嘉嘉在电商巨头于流量红海中鏖战正酣、用户增长触及天花板的当下,酒旅市场却凭借消费复苏的强劲势能逆势崛起,成为资本角逐的新战场。行业数据显示,2024年国内酒旅市场规模已突破万亿大关,端午、春节等假期的出行热潮更持续释放消费潜力。与此同时,京东等跨界玩家于近期强势入局,试图以“电商+酒旅”的模式重构行业格局;飞猪也加入阿里中国电商事业群,正式“会师”淘天,不仅以集中火力发力酒旅,更被...

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