不比拼“全网最低价”,电商平台的618新默契

华尔街见闻
22 Jun

618大促已走过十几年,作为一年中电商平台最重要的两次大促节点(618、双11)之一,电商平台们在618期间的表现,也能直接映射出整个行业的变化。 今年的618有几个明显的特点。首先,这是时间最长的一次618,从5月13日到6月20日,共持续了39天。此外,国补还在继续,家电、数码等商品能够享受双重优惠。其次,今年618还有一个显著特点是:多数平台开始加码商家扶持,包括降低商家报名门槛,推荐新品牌...

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