Best CEOs: Greg Peters and Ted Sarandos -- Barron's

Dow Jones
Jun 24

(Editor's Note: This article should have published on June 20, 2025, but was delayed due to a technical issue)

By Tae Kim 

Netflix

 

Netflix is the king of media.

Last year, in an entertainment industry devoid of growth, the company's revenue rose 16%, to $39 billion, with free-cash-flow generation of $6.9 billion. The paid subscriber base grew to 302 million at the end of 2024.

Netflix is nimble, and now willing to experiment with things it once vowed never to do. It has successfully introduced ad-supported subscription plans, cracked down on password sharing, and is adding more live events.

Netflix may have a unique advantage with its co-CEO structure. Ted Sarandos, 60, was named co-CEO in 2020, and Greg Peters, 54, was appointed co-CEO in early 2023, replacing founder Reed Hastings.

Co-CEOs offer complementary skill sets and expertise over more domains. Sarandos is the creative entertainment executive overseeing content, while Peters leads the product and technology operations. "Greg and I have incredible mutual respect for each other. We like each other," Sarandos said at a Wall Street Journal event last year. "I find it to be an incredible model for us."

It's working. The streaming company's shares have nearly doubled in the past year, while its market cap surpassed $500 billion.

(END) Dow Jones Newswires

June 23, 2025 21:33 ET (01:33 GMT)

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