安踏已然跻身为全球TOP3的体育用品集团。横向对比行业,耐克、阿迪达斯等国际巨头近年增速普遍放缓。而安踏集团却在2024年全年,安踏营收同比增长13.6%至708.26亿元。增速显著高于国际巨头,其净利润155.96亿元的增幅更凸显经营效率优势,在中国市场的份额已攀升至23%,连续三年稳居行业首位。同时,安踏集团与控股的亚玛芬集团合计收入突破千亿大关。安踏的跃迁并非依靠传统规模扩张,而是一场历时...
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