宝洁“瘦身”革命,百年巨头打响效率保卫战

快速消费品精英...
21 Jun

裁员大刀落下,神仙水奋力回血。当Z世代抛弃巨头、零售商自有品牌崛起,宝洁的“瘦身革命”能否跑赢时代?7月1日起,消费品巨头宝洁(P&G)将开启为期两年的“大刀阔斧”式重组。在6月初的德意志银行会议上,公司高层明确释放信号:聚焦核心品牌,剥离非核心业务。这项近十年来规模最大的调整计划,核心举措之一是在未来两年全球裁员7000人,约占其非制造岗位的15%。这家拥有超180年历史的行业领袖坦言,正面临...

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