今年618大促期间，蓝月亮在京东、淘宝、抖音、唯品会等主流电商平台表现强势，持续领跑衣物清洁赛道。 其中，在京东自营平台，蓝月亮包揽衣物清洁品牌当日销售、累计销售以及衣物清洁店铺当日销售、累计销售四榜TOP1；在京东POP平台，蓝月亮在衣物清洁品牌当日销售以及衣物清洁店铺当日销售、累计销售榜单均排名第一。 在淘宝，蓝月亮清洁馆表现抢眼，最终占据618淘宝衣物鞋包清洁剂/护理剂店铺成交竞速排行榜榜首。 在抖音商城，蓝月亮位居个护家清品牌榜第一，也是前5名中唯一的衣物清洁品牌。 在唯品会，蓝月亮在618周期家清日化行业销售GMV榜单中持续领先，销售额指数排名第一。 整体看到，今年618蓝月亮通过多平台精细化运营策略，再次巩固其在家清市场的领导地位，也再次彰显其强劲的品牌优势，印证其全域运营能力。
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