茅台集团党委副书记、总经理王莉6月17日至19日率队赴北京、浙江，组织召开部分省区贵州茅台酒传统经销商座谈会。会议指出，面对当前市场形势，厂商要切实落实好“三个转型”。一是精准拓展客户，优化客户群体结构；二是围绕人生“事业”和“生活”两大主题，精准把握消费习惯，针对性地打造更多的白酒新型消费场景；三是精准把握消费者的情感价值需求，链接情感场景，有针对性地提供个性化、差异化的服务，持续释放茅台酒“悦己利他”的情绪价值。
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