家电行业:从伊莱克斯看欧美家电市场的机会和挑战

长江证券股份有...
24 Jun

兴衰:百年家电巨头,面临经营挑战伊莱克斯作为一家历史悠久的家电巨头,业务范围涵盖广泛,尤其在欧美市场具有较大品牌影响力。然而,受到全球宏观经济波动影响,伊莱克斯近年来经营情况持续下滑,公司净利润从2022 年起持续亏损,2022-2024 年的净利润分别为-13.2、-52.27 和-13.94 亿瑞典克朗,面临的风险与挑战加剧。通过分析伊莱克斯的发展历程与陷入财务困境的可能原因,探析欧美家电市场...

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