近日，周大福推出"买黄金送周杰伦演唱会门票"活动，引发网友热议。
活动规定购买指定商品满5.2万元可抢周杰伦《嘉年华》香港站门票一张，满8.4万元送两张内场门票（价值1880元/张）。
周大福官方回应称，该活动于6月15日至18日进行，仅限非投资金类产品，门票按付款顺序发放，目前已赠罄，若后续有退款将顺延名额。
这一营销策略迅速登上热搜，网友评价两极。有粉丝调侃："花8.4万换两张内场票，如果是前排还挺划算！"毕竟周杰伦演唱会门票向来难抢，二级市场溢价严重。但也有消费者质疑："本质是捆绑销售，黄金溢价可能远超门票价值。"业内人士分析，品牌通过明星IP联动刺激高净值客户消费，既消化库存又提升话题度，堪称"一箭双雕"。
值得注意的是，近年来珠宝品牌热衷跨界娱乐营销。如六福珠宝曾联名故宫IP，老凤祥合作电竞战队。
周大福此次瞄准"演唱会经济"，折射出传统黄金品牌年轻化的尝试。不过，消费者还需理性计算实际成本，避免为追星冲动买单。
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