新氧毛利率受挫背后:传统支柱业务遭冲击,轻医美连锁业务转型面临盈利难题

华夏时报
Jun 23, 2025

目前,新氧陷入营收下滑与亏损扩大的双重困境。回顾近年表现,其业绩波动剧烈:2021年受益医美复苏与收购增长30.7%,2022年遭到冲击骤降25.7%,2023年回暖后2024年再度下滑。  新氧营收负增长的主因是传统支柱业务“信息与预约服务”遭遇重创。该业务曾是公司绝对核心(2020年占营收100%),但2024年收入已从2023年的11.51亿元降至9.29亿元,占比缩水至63.4%。抖音、...

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