返璞归真,亿滋中国架构调整,线上线下全渠道战略提速

北京商报
24 Jun

全球零食巨头亿滋国际(Mondelez International)正加速推进其中国市场的战略调整。北京商报记者获悉,亿滋大中华区近日宣布自2025年7月1日起实施一系列组织架构优化措施,其中最核心的变动是将电商团队从市场与发展部划归至销售部门,同时整合战略发展职能,以强化全渠道协同能力。业内人士分析认为,这一调整标志着亿滋中国正从“渠道分立”向“一体化运营”转型,以应对日益碎片化的消费市场。消息...

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