(Editor's Note: This article should have published on June 20, 2025, but was delayed due to a technical issue)
By Jack Hough
Brinker International
It's all about the wingspan-testing stretch of the fried mozzarella. Or is it how the Big QP stacks up against a certain fast-food quarter-pounder? Chili's fresh success has gotten the attention of a restaurant industry that is mostly looking for answers to slipping sales and traffic.
The 50 year-old chain grew same-store sales in the latest quarter by a sizzling 31.6%. Since Kevin Hochman took over at parent Brinker International roughly three years ago, shares are up 487% -- easily the best performance among companies in the AdvisorShares Restaurant exchange-traded fund, which has returned 60%.
Hochman, who formerly oversaw U.S. operations at KFC and Pizza Hut, slashed the menu at Chili's to focus kitchen attention on best sellers. Curly fries are out, and the straight fries are served hotter and more evenly seasoned. Chili's no longer sells chili. But kids are begging parents for a visit to try the mozzarella "cheese pull" they've seen on viral TikTok videos. Parents might be more swayed by the 3-for-Me deal, which offers a burger, fries, chips and salsa, and soda for $11.
Hochman is luring customers put off by fast-food inflation, including with new burgers whose names and flavor profiles take clear aim at drive-through giants.
(END) Dow Jones Newswires
June 23, 2025 21:31 ET (01:31 GMT)
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