天猫618首次披露剔退GMV增幅,品牌们怎么看?

每日经济新闻
Jun 24, 2025

史上最长618落幕,天猫交出了一份亮眼成绩单。  近日,天猫总裁刘博公布,今年618全周期,天猫剔除退款后的GMV同比增长10%,平台购买用户数实现双位数增长。  事实上,很多人可能忽略了剔除退款后GMV增长10%,这一数据的特别意义。  在天猫披露本次618剔除退款后的GMV之前,电商行业过去普遍采用的都是下单GMV或支付GMV,没有平台主动披露过剔除退款后的GMV情况。  而剔除退款后的GMV...

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