来源丨剁椒spicy(ID:ylwanjia)作者|Mia图源丨midjourney出海,早已是新茶饮破局的关键战场。而2025年以来,美国韩国等发达国家,正成为喜茶、霸王茶姬、茶百道等诸多品牌争夺的核心目的地。最新的消息是:喜茶在美国布局20余家门店,以LAB店模式试水高客单价市场;霸王茶姬瞄准比佛利山庄等富人区,单店投资成本同样是国内的数倍;茶百道则大胆挑战以咖啡文化为主导的韩国市场,以差异化...
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