业绩放缓 普拉达CEO离职

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Jun 24, 2025

转自:北京商报

北京商报讯(记者 蔺雨葳)6月24日,普拉达Prada集团向北京商报记者确认,Prada品牌首席执行官 Gianfranco D’Attis 将于2025年6月30日正式离任,其任期仅两年半时间。过渡期内,集团首席执行官 Andrea Guerra 将临时接管 Prada 品牌的管理,直至新任CEO人选到位。

尽管Prada集团2024年总体财务表现稳健,但核心品牌Prada的增长却出现放缓,2024年全年收入增长仅为4%,2025年一季度则同比持平,低于市场预期。与之形成对比的,是旗下Miu Miu品牌业绩的高速增长,2024年销售额同比增长93.2%,2025年一季度继续实现60%的增长。

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