传媒行业2025半年度投资策略:新技术 新消费 新资本

东方财富证券
24 Jun

【投资要点】DeepSeek 带动AI 渗透规模迅速提升,2025 年是AI 应用爆发元年。相比于AI 原生APP,我们更看好传统APP AI 转型。传统互联网巨头+AI 具有三重核心优势:1)用户体量:应用获客成本飙升,“+”AI 优于AI“+”;2)内容沉淀:数据是大模型能力的基石;3)业务场景:产品逻辑决定AI 渗透率和使用率;互联网巨头强者恒强。Agent 是AGI的必经之路,大模型日益...

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