星巴克中国推出‘非咖’概念，重新定义咖啡以外的现制饮品，试图打造‘第二增长引擎’。然而，在瑞幸等本土品牌的竞争下，其策略仍显滞后。‘非咖’涵盖星冰乐、冰摇茶和茶拿铁三大品类，被视为从‘传统咖啡连锁’向‘全时段饮品服务商’转型的关键。尽管如此，当前调整在国内市场难以掀起波澜。近年来，茶饮与咖啡边界逐渐模糊，瑞幸已率先布局‘上午咖啡下午茶’模式，并通过创新产品如铁观音拿铁吸引消费者。Z世代消费主力推动...
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