“旺仔的眼睛是向上看的，这代表旺旺随时都要保持向上的目标。”旺旺的创始人蔡衍明曾这样说过。然而，6月24日发布的财报却显露了向上的艰难：2024财年营收235.11亿元，同比微降0.3%；净利润43.36亿元，同比增长8.6%，呈现增利不增收，多项细分业务普遍承压。纵观近十年，旺旺业绩发展接近停滞。百亿级大单品旺仔牛奶增长乏力，能显著拉动增长的新品仍未出现，旺旺渐渐“不旺”了。除了卖零食，旺旺这些...
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