谁是“中国茶饮星巴克”?汇丰:相比蜜雪,更看好古茗

华尔街见闻
26 Jun

中国新式现制茶饮市场呈现出惊人的增长态势。在众多茶饮品牌中,汇丰认为古茗和蜜雪冰城凭借可扩展性和竞争力脱颖而出,同时两者中汇丰更看好古茗的成长前景。据追风交易台消息,6月25日,汇丰银行研报对已上市的茶饮品牌中,通过供应链、产品力、品牌形象、国内外扩张能力等五个维度进行评级。其中,古茗凭借在鲜果茶品类的专业化和强大的供应链能力,具有更强的增长前景。汇丰指出,尽管蜜雪冰城拥有庞大的零售网络和成本优势...

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