苹果本周末正式进军好莱坞主流院线市场,推出自制原创大片《F1:狂飙飞车》(F1 The Movie),这是苹果至今最具规模的戏院首映尝试。《巴隆周刊》指出,与大多数好莱坞电影公司冒险的创意不同,无论电影的票房如何,苹果都可能处于双赢的局面。电影虽属原创剧本,但品牌能量强大,布莱德 · 彼特、柯辛斯基、苹果与 F1 赛车等本身即具票房号召力,有别于近年充斥续集与重拍的院线市场。 Needham分析师Laura Martin表示,苹果目前正面临混乱,缺乏新iPhone成长周期、尚未厘清AI策略、整体营收成长疲弱,这些都是投资者更关注的重大问题。尽管如此,分析师认为,《F1:狂飙飞车》是苹果媒体事业的重要转折点,这部电影将向苹果证明,影院上映能让其旗舰项目在串流平台上更具价值,也将吸引更多观众关注 Apple TV+。
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