“国家级IP赛事+东方文化”:茅台葡萄酒的“品牌定向跑”

微酒
Jun 28, 2025

奔跑的茅台红,奔跑的东方葡萄酒。文 | 曾琼仪文化解码,正在成为品牌竞争的新高地。6月28日,“奔跑的茅台红2025红动中国全国定向系列赛(武汉站)”活动在武汉青龙山国家森林公园举办。活动现场,茅台葡萄酒正式发布庄园系列焕新升级产品。这一次,茅台葡萄酒的“定向跑”指向了荆楚文化。01第二站:武汉!这一次,“奔跑的茅台红2025红动中国全国定向系列赛”来到了武汉。地处中国地理版图中心的武汉,自古便是...

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