大行评级|交银国际:上调泡泡玛特目标价至300港元 上调未来三年收入及盈利预测

格隆汇
26 Jun

交银国际发表研究报告指,自次季以来,泡泡玛特海外市场在核心IP新品的带动下,延续首季的爆发式增长,明星效应和社交媒体传播进一步推动公司IP产品热度的持续上升,带动海外市场持续录得高速增长;将2025至27年的收入预测上调31至40%,归母净利润预测上调58%至70%,目标价上调至300港元,维持“买入”评级。 报告指,Labubu 3.0上市进一步带动了公司产品在海外消费者中的持续破圈,在北美、东南亚等市场展现出强劲增长势头。今年4月中起,公司对北美市场产品进行了12至27%的提价,产品销售热度不减,进一步验证了消费者的低价格敏感度以及公司享有的高议价能力。

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