本文来源:时代财经 作者:叶曼至图源:图虫创意港资美妆店“鼻祖”莎莎,将全面退出中国内地的线下零售市场。粉红色的招牌,配上醒目的“SASA”字眼,货架上摆满了来自全球各地的化妆品……这样一家遍布中国香港街头巷尾的美妆集合店,曾是不少中国内地赴港游客的购物打卡胜地。也因为内地游客的青睐,品牌创始人一度扬言要在内地开出500家门店。十余年过去,创始人的豪言壮语没能实现,征战内地市场的野心也潦草收场。...
Source Link本文来源:时代财经 作者:叶曼至图源:图虫创意港资美妆店“鼻祖”莎莎,将全面退出中国内地的线下零售市场。粉红色的招牌,配上醒目的“SASA”字眼,货架上摆满了来自全球各地的化妆品……这样一家遍布中国香港街头巷尾的美妆集合店,曾是不少中国内地赴港游客的购物打卡胜地。也因为内地游客的青睐,品牌创始人一度扬言要在内地开出500家门店。十余年过去,创始人的豪言壮语没能实现,征战内地市场的野心也潦草收场。...
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