Logitech G's (LOGI) live-streaming software division, Streamlabs, said early Thursday that it launched a platform to help streamers earn money through brand partnerships.
The company said launch campaigns on 'Streamlabs Sponsorships' will incur $0 in platform fees, and 100% of the brand payout will go directly to creators. The move democratizes sponsorship access for streamers of all sizes, bypassing traditional barriers such as follower count or industry connections.
The move signals Logitech's broader strategy to deepen its footprint among streamers and strengthen its software-led offerings to the creator economy. Integrating sponsorship tools directly into the Streamlabs ecosystem will likely drive greater user engagement and retention of content creators.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.