智通财经APP获悉，西班牙卫生部正在调查畅销减肥药Wegovy的开发商诺和诺德(NVO.US)是否违反了禁止推广处方药的广告法律。根据西班牙卫生部上周发布的一份声明，诺和诺德被要求提供有关其在线肥胖意识宣传活动中获得科学协会背书的相关文件。
西班牙卫生部指出，“Obesity Without Filters”这一网站——该网站似乎已被下线，尽管至少有一个宣传视频仍留在社交平台X上——虽然并未明确提及药物治疗，但包含了“清楚表明这是诺和诺德发起的内容”。西班牙卫生部指出：“整体内容可能构成对处方药的一种间接广告形式。”
值得一提的是，诺和诺德此前也曾因其产品推广方式在英国受到批评，尤其是在它凭借Wegovy引领的快速增长的减重市场竞争日趋激烈之际。2023年，诺和诺德因未能清晰说明其在LinkedIn平台上向药剂师提供减重药物培训课程中的角色，被暂停英国药品行业协会的成员资格，理由是违反了该国的药企行为规范。今年，该公司的会员资格已被恢复。
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