随着潮玩IP、宠物经济崛起，国潮黄金、新茶饮持续破圈，新消费投资成为今年资本市场最火热的主线之一。尽管部分龙头股估值引发市场争议，股价大幅波动，但敏锐的机构投资者早已将目光转向广阔的新消费版图，试图寻找“下一个泡泡玛特”。二季度以来，新消费赛道多点开花，多家新消费企业涨幅突出，吸引上百家公募基金、保险资管、外资等主流投资机构密集调研。
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