周鸿祎:微博是企业家做个人IP的标配,都希望好事能上热搜

睿见Economy
Jun 25, 2025

专题:2025第十六届夏季达沃斯论坛

  6月25日,在2025夏季达沃斯论坛现场,360集团董事长周鸿祎称,微博是企业家做个人IP的标配。“企业家都关注好事能上热搜”。

  周鸿祎说,普通用户在哪里,企业家就应该去哪里。用户关注微博的热搜、热点,关注短视频,企业家就应该这些平台去为企业和产品代言。

  在AI时代,周鸿祎表示,未来企业中会有数字人和人类组成的团队,这给企业管理和流程改造带来挑战。

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