亚马逊首次联合泡泡玛特打假,执法机构查获假冒LABUBU玩具

新浪科技
26 Jun

  新浪科技讯 6月26日上午消息,亚马逊公布全球打假团队成立五周年成绩,过去五年,亚马逊全球打假团队已从最初仅在两个国家开展行动,扩展至如今的12个国家,包括美国、中国、法国、印度和英国等。五年以来,亚马逊全球打假团队已对不良行为者发起了超过200起民事诉讼。亚马逊打击制售假和欺诈的工作已促成超过1.8亿美元的相关赔偿和执法处罚金额。亚马逊的打假工作也推动了执法机构针对制售假者的诉讼和刑事处罚,已有超过65人被判入狱。

  据悉,亚马逊已经与数百个品牌合作,例如Prada, Salvatore Ferragamo, BMW(宝马), Phillips(飞利浦), Lego(乐高), Canon(佳能), Cisco(思科),以及各种小型品牌等。

  近期,亚马逊首次联合中国潮流文化品牌POP MART泡泡玛特配合浙江当地市场监管部门成功打击了一售假供应商。此供应商通过国内某电商批发网站向亚马逊卖家销售假冒的THE MONSTERS LABUBU潮流玩具。亚马逊全球打假团队在中国经过数月追踪和调查锁定售假供应商,并将案件线索移交给此供应商所在的当地执法部门。执法部门于今年4月现场查获假冒LABUBU钥匙挂件超700件、包装材料上千件。亚马逊与泡泡玛特的合作成功保护了泡泡玛特的品牌声誉和知识产权,助力其进一步开拓国际市场。

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