IP 玩具行业景气度向上,Kidult 文化崛起。据灼识咨询,IP 玩具消费群体不断扩大,成年人成为重要购买力,Kidult(对玩具等热爱的成年人)文化崛起,预计到2029 年,全球IP 玩具市场规模GMV 将达7717 亿元,24-29年CAGR+8.0%。具体看中国IP 玩具市场,2024 年GMV 756 亿元,在20-24年间,静态玩偶和可动玩偶是所有IP 玩具细分市场中增长最快的子类目,...
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