“全链路健康化” 碧生源保健茶撬动茶饮市场新增量

中国产业经济信...
Jun 26

碧生源2024年财报显示,公司实现营业收入4.84亿元,归属母公司净利润1480.40万元,同比扭亏为盈。这一成绩的背后,是其构建了一套“既深刻又引人入胜的传播体系”。通过精准捕捉消费者的“痛点、笑点、泪点、尿点”,将保健茶从单一饮品升级为健康生活的解决方案,既强化了品牌认知,又将健康价值渗透到消费场景中。这种以情感共鸣为核心的营销逻辑,不仅打破传统保健品的刻板印象,更是撬动起茶饮市场新增量。痛点...

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