投资要点古茗成立于2010 年4 月,总部位于浙江温岭大溪。从创立至今,公司经过近15 年稳步发展,成为茶饮行业的头部品牌之一。公司产品主要集中在10-18 元价格带,以奶茶及鲜果茶为核心品类,是大众茶饮品牌的典型代表。截至2024 年底古茗全国共有门店9914 家。行业分析:现制茶饮进入战国时代,龙二角逐势在必行。1)行业维度:行业进入中速增长。中国现制饮品市场发展迅速,根据灼识咨询数据,现制茶...
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