餐饮市场进入新阶段。 价格战是此种阶段的明显特征。美团研究院数据显示,2024年,用户人均堂食订单量同比增长了15.4%,但由于消费预期下降、竞争加剧和就餐场景变化等原因,同期堂食平均单价同比下滑10.2%。 2024年,47.8%的持续经营餐饮商户降低了人均价位。其中,人均价位在百元以上的餐厅降价比例最高,超过80%的商户出现了客单价下降情况。 客单价下滑,在上市餐饮巨头业绩中也显得突出。...
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