Aldi has lowered the price of dozens of everyday products as the German discount grocery retailer response to intense competition from Woolworths which is spending $100 million to regain market share.
The drop of about 1 per cent is Aldi’s biggest in 18 months and comes amid a price war in home brand products – higher-margin ranges that Woolworths and Coles are rapidly expanding – JPMorgan research shows.
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