【新华财经调查】安踏布局“买买买”战略 模式是否可持续?

新华财经
25 Jun

新华财经北京6月25日电(记者张斯文)近年来,随着中国经济的快速发展和居民消费水平的提升,体育产业迎来了黄金发展期。作为全球最大的体育用品消费市场之一,中国本土运动品牌在经历了早期的野蛮生长后,正逐步向品牌化、高端化和国际化方向迈进。在这一过程中,安踏体育(02020.HK)凭借其独特的“买买买”战略,通过一系列国际并购,从一家区域性企业成长为全球体育用品行业的重要参与者。然而,在高速扩张的背后,...

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