泸州老窖刘淼:市场规模得到巩固拓展 国窖品牌稳居200亿阵营

格隆汇
27 Jun

泸州老窖今日下午召开2024年度股东大会,公司董事长刘淼表示,去年,泸州老窖市场规模得到巩固拓展,销售业绩实现稳健增长,公司发展韧性和实力进一步凸显。其中,泸州老窖旗下国窖品牌稳居200亿元阵营,泸州老窖品牌突破100亿元体量,市场覆盖面和渗透率进一步扩大,数智营销加速转型。

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