过去1年来,维他奶国际最大的收获,应该是中国内地市场收入,终于告别持续3年负增长,重回增长轨道。这一方面来自新品组合,另外,通过提升运营效率、控制成本,极大改善了盈利空间。但就收入规模来看,距离巅峰时期50亿港元规模,还有很大差距。维他奶的豆奶产品在内地不再吃香,一方面仍然有4年前的舆情事件阴影,另外,赛道内竞品众多、口味多变以及讲求质价比的消费需求,无一不在考验着公司的经营智慧。与此同时,公司已...
Source Link过去1年来,维他奶国际最大的收获,应该是中国内地市场收入,终于告别持续3年负增长,重回增长轨道。这一方面来自新品组合,另外,通过提升运营效率、控制成本,极大改善了盈利空间。但就收入规模来看,距离巅峰时期50亿港元规模,还有很大差距。维他奶的豆奶产品在内地不再吃香,一方面仍然有4年前的舆情事件阴影,另外,赛道内竞品众多、口味多变以及讲求质价比的消费需求,无一不在考验着公司的经营智慧。与此同时,公司已...
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