巴克莱表示，它长期以来一直看好广告公司，但在戛纳广告节会议上，它比以前更加看空广告公司。虽然巴克莱仍然相信， 在人工智能的世界里，“广告公司将适应、生存并最终茁壮成长”，但他们需要时间、资金和执行力来适应。巴克莱将美国广告公司Interpublic 和Omnicom的评级从 “增持 ”下调至 “等权重”，理由是预计将面临人工智能的挑战。该券商还下调了英国广告和公共关系公司WPP的评级，预计在人工智能转向的情况下，该公司的业绩将继续表现不佳。 该券商维持法国阳狮“增持 ”评级，理由是该公司在人工智能发展中处于有利地位。该券商还继续看好哈瓦斯，将其股票评级为 “增持”，因为券商认为哈瓦斯的股价应该比同行低15%。

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