21社论丨当星巴克们遭遇中国互联网商业模式

21世纪经济报道
28 Jun

近日,有报道称星巴克考虑出售其中国业务股权,而其中国对手瑞幸咖啡正在进军星巴克的家乡美国,瑞幸咖啡将于6月30日在纽约开业。几乎同时,通用磨坊也在考虑出售其在中国的哈根达斯冰淇淋门店,而蜜雪冰城则开始出海全球。星巴克、哈根达斯等美国品牌都是在1990年代末进入中国市场,带着发达国家的品牌光环,成为高档消费的标志。星巴克主要为商业区、办公区的白领们提供“第三空间”用来社交、休闲等,哈根达斯的店铺也与...

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