麦格理发表研究报告指,预期泡泡玛特今年海外收入按年升2.45倍至175亿元,占总收入的57%,因市场对以The Monsters为首的IP产品有强劲需求。而根据市场资料,目前Labubu系列的二手价较官方发售价有2.6倍的溢价。该行又认为Sanrio的授权及合作经验,反映泡泡玛特长远可延长IP周期,甚至强化粉丝基础及现有IP内容,以进一步变现。 该行将泡泡玛特的今明两年每股盈利预测分别上调60%及61%,以反映需求强过预期,以及支出比例降低的预测,目标价由223港元大幅上调至360港元,由2024至28年盈利年均复合增长率达56%,予其“跑赢大市”评级。
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