Nike's Second-Half Prospects Can Get Better as Worst is Behind it -- Market Talk
Dow Jones
Jun 28, 2025
1439 ET - The worst is behind Nike, BofA Securities says in a research note. Nike's message was clear that 4Q marked the worst sales and margin pressure from its turnaround strategy, analysts say. They note that gross margin guidance for 1Q will include some headwinds, but they forecast the metric to improve in 2Q and it to be flat in 2H. "While product/channel mix headwinds will remain in 2H, we see upside potential to our estimates as Nike laps significant promos in both DTC and wholesale with new innovation," the analysts say. Nike surges 15% to $71.77, and is currently the best performer in the S&P 500. (denny.jacob@wsj.com; @pennedbyden)
(END) Dow Jones Newswires
June 27, 2025 14:39 ET (18:39 GMT)
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