不谈电影谈IP 影视公司集体转向

中国经营网
28 Jun

在每一年的上海国际电影节(以下简称“上影节”)上,通过组委会对相关论坛与活动的设置、与会嘉宾讨论的话题、相关公司关注的热点等,都可以看到这一年行业发展所聚焦之处,乃至未来数年的趋势。在今年的上影节上,从表面上看,电影的出镜率变少了,而IP一词则越来越多地被提及。6月16日,万达电影发布“超级娱乐空间”战略,旨在借助万达电影在院线、战略投资、潮玩等领域的业务资源,孵化一系列超级IP、超级品牌;爱奇艺...

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