SmartRent Inc. has released a new market analysis, highlighting the evolving expectations of U.S. renters, particularly during the peak summer leasing season. The survey, conducted in collaboration with Morning Consult, reveals that 56% of renters are ready to move, with Gen Z driving the demand for modern amenities. Key findings indicate that renters, especially those under 30, prioritize properties with networked security cameras, smart door locks, and smart thermostats. These technologies are seen as essential for safety and cost efficiency. Additionally, a majority of renters believe that rent should include water and trash expenses. The analysis underscores a shift towards transparency and convenience in the rental market, with young renters offering significant opportunities for property managers. SmartRent's findings suggest that integrating smart-home features with essential utilities can help property managers stand out in a competitive landscape.
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