【券商聚焦】中信建投:饮料新品旺盛发展,关注旺季动销数据

金吾财讯
Jun 27

金吾财讯 | 中信建投发研报指,今年饮料行业继续保持高景气度,行业增长主要由热门品类发展驱动,如养生水、功能饮料、无糖茶等。养生水主要在便利店等渠道推广,随着夏季气温升高和铺货逐步完善,动销数据即将客观反馈此品类的销售情况。今年以来养生水品类关注度提升,有承德露露、元气森林等公司布局,符合当下消费者健康的需求。李子园推出维生素水新品,定位年轻人群的维生素补充。农夫山泉东方树叶启动一元乐享活动,终端动销较快,库存良性,公司的市占率或可逐步回到之前水平。功能饮料行业持续扩容,东鹏饮料全国化加深,全年业绩增长确定性强,第二增长曲线补水啦逐步成型,新品果之茶有望复制路径。无糖茶和功能饮料行业维持高景气度。零食行业品类和渠道变革,三只松鼠开启“全品类+全渠道”新增长阶段,布局线下分销和便利店,盐津铺子魔芋产品月销不断超预期,近期推出火鸡面新口味,进一步丰富魔芋产品矩阵。该机构认为零食品类机遇今年对拉动公司业绩具有显著作用。2025年零食继续受益于渠道增长和新品推动。

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