乐道 L60 计划切入网约车市场的消息,最先在车友群掀起波澜。有车主直言:“花二十多万买的车,若沦为街车网约车,难免有‘掉价’之感。” 这种情绪背后,折射出消费者对品牌定位的敏感 —— 当私人用车与营运车辆产生视觉重合,“高端感” 的消解成为直接顾虑。乐道品牌作为蔚来的子品牌,肩负提升销量的重要使命,首款车乐道L60上市后销量一直萎靡不振,在2024年12月份月销超万辆后,进入2025年后月销量...
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