据红星资本局，近日，农夫山泉在山姆上线了一款2千克的纯透食用冰，该产品在平台上曾一度断货。多个品牌也纷纷推出了大容量食用冰。“冰杯”生意被多方看好。茶饮店也纷纷开卖冰杯：蜜雪冰城以1元的价格出售“雪王冰杯”，古茗在夏季上新“一杯冰水”。不过，目前对于现制食用冰暂无产品标准，卫生问题只能靠商家自觉。同时，除了传统的制冰厂家冰力达、冰极限不断推出新品外，饮料巨头农夫山泉、蒙牛、伊利等传统乳饮巨头也纷纷入局。
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