卡夫亨氏借AI寻求转型突破,强调“可衡量的创新”与结构改革并举

农食网
Jun 28, 2025

在全球食品饮料行业面临转型压力之际,Kraft Heinz正试图通过AI释放潜在生产力,并以严谨的评估体系衡量其带来的业务价值。该公司表示,AI并非万能解决方案,而是推动整体战略加速的关键要素。“我们从不把AI,尤其是生成式AI,视为终极解法,”Kraft Heinz决策智能产品与平台负责人Pat Nestor表示。“它更像是一种催化剂,能推动更大项目体系向前发展。”用“创新漏斗”思维规避盲目部署...

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