拐点已现,耐克如何走出深水区?

每日经济新闻
Jun 28

如果说更换CEO、全力推进Win Now战略是耐克的背水一战,那么从现在的成效来看,耐克已经回到了正确的轨道上。6月27日,耐克发布最新财报。财报数据显示:本季度耐克营收111亿美元,全年营收463亿美元。耐克大中华区全年营收达65.85亿美元,第四季度营收14.76亿美元。这意味着,经历了Win Now战略加速落地的3个多月,转型已经初见成效,耐克正在迈进关键节点。这样的情绪传递到了资本市场。在...

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