2025年,泡泡玛特旗下玩偶LABUBU走红,在全球消费市场掀起排队抢购潮,泡泡玛特市值一度突破3600亿港元。 有人说LABUBU如今的热度,像极了当年的“郁金香热”,也有人说这些潮玩是Z世代的“塑料茅台”。 可以确定的是,泡泡玛特火爆全球,是中国潮玩IP(知名文创形象)的一次成功出海。那么,它是如何做到的?它为其他中国潮玩品牌出海提供了哪些经验?在本期的“出海观察”中,《每日经济新闻》记者...
Source Link2025年,泡泡玛特旗下玩偶LABUBU走红,在全球消费市场掀起排队抢购潮,泡泡玛特市值一度突破3600亿港元。 有人说LABUBU如今的热度,像极了当年的“郁金香热”,也有人说这些潮玩是Z世代的“塑料茅台”。 可以确定的是,泡泡玛特火爆全球,是中国潮玩IP(知名文创形象)的一次成功出海。那么,它是如何做到的?它为其他中国潮玩品牌出海提供了哪些经验?在本期的“出海观察”中,《每日经济新闻》记者...
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