可口可乐更高的有机销售增长率由多个因素驱动：1)强大的定价权，凭借企业特有的定价权优势，叠加有利的产品类别和地理覆盖范围(尤其是新兴市场)，可口可乐的定价能力持续显著领先同行;2)收购高端乳制品品牌Fairlife带来的增长贡献;3)即使近年大幅提价，可口可乐销量增长仍稳定超越同行，支撑因素包括市场份额提升、产品创新和高效执行;4)可口可乐市场份额持续增长，而竞争对手为其他领域的产品提供补贴(百事可乐补贴零食业务和Keurig Dr Pepper补贴咖啡业务)，进一步巩固了可口可乐的地位。
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